Apple Wellness Resolutions

January is a big month for nutrition stores, thanks to all those beautiful New Year's resolutions to be healthier and such. (We love New Year's resolutions.)

It's exciting to be in an industry that really, truly helps people in ways that can transform their life. I love to be able to confidently promote our products, and my prayer for this January is that we can impact each customer in a way that will make them want to make a lasting difference in their overall health.  

I kind of took a teensy break from Apple Wellness craziness in December, because I was all about Christmas presents (I still have more to share!). I did, however, design some pretty great posters to ring in the New Year and make our front windows a lot more attractive.

My goal was to find a way to convey health, energy, and happiness with my designs. Somehow happy, jumping people seemed to fit right in with all that Apple Wellness is – especially since my husband, the owner, is a happy jumping person himself!

I love Apple Wellness.

7 AM Opening. Day Spent in Pajamas. Red Raspberry Smoothies.
Apple Wellness Black Friday Sale. Many Customers. Day with husband.  

Chipotle dinner. Happy wishes. Pretty presents. Green and Orange Balloons.

Birthday Number 24. Apple Monthly Anniversary Number 5. 

Twice the reason to celebrate.

Perfect Birthday Day.

*Timmy and I skipped Thanksgiving to celebrate my birthday yesterday. 

More on my fun Timmy surprises and presents later…*

Business Busy-ness

Some things we've been up to…

 

I was commissioned to design two "guy-like" retirement cards. 

With "manly" color variations. (Guys designs are a little boring.)

Apple Wellness began it's sponsorship of Life 102.5, a local radio station.
It makes my stomach flip flop to hear our name mentioned
on the radio!

The Apple Wellness Black Friday sale is coming soon:

I designed a new brochure for Care Net:

(Front)                                            (Back)

(Inside Spread)

Business is busy,

but we kinda sorta love it.

Apple Wellness - Officially

For the past few months we have been criss-crossing between two names,

trying to tie down all the many elusive loose ends,

in an effort to fully finalize the identity of our business.

We tried to quietly slip into the "Wellness"

and slowly pull back the "Nutrition"

attempting to render the change nearly invisible and perfectly seamless.

It was a delicate dance, moving forward with a new name,

while an old name still heralded across the surface of our storefront. 

This was the biggest obstacle,

which prevented us from embracing our new name with great enthusiasm,

and forced us to continue to overlap the two names...

coming out something like, "Apple Wellness... and Nutrition"

Well, the days of confusion are officially over,

as today "Wellness" replaced the "Nutrition" in our neon signs,

brightly proclaiming our store to be "Apple Wellness".

And so far, nobody has even noticed, which is exactly what we wanted.

Because, you see, we really were Apple Wellness all along.

It just took us a couple months to get the name right. 

Now. Any suggestions as to what we can do 

with the leftover "Nutrition" letters?